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When buying a car, most of us focus on engine power, fuel efficiency, equipment, or design. However, there is another detail that many people overlook but become attached to once they notice it: the scent of the car. Today, scent design in automobiles has become a field of engineering and marketing in itself.
What Is the “New Car Smell”?
That famous “new car smell” is actually a combination of chemical compounds released from plastic, leather, fabric, and adhesives. Interestingly, people have grown so fond of this smell that some manufacturers deliberately try to preserve or recreate it.
Why Do Car Brands Care About Scent?
Smell is directly linked to human memory. The scent you notice when entering a car:
Enhances the feeling of comfort
Makes the car feel more “premium”
Strengthens brand identity
Improves the overall driving experience
Some premium brands consider scent harmony alongside durability and aesthetics when choosing interior materials.
