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The automotive industry is going through a major transformation in 2026. Electric vehicle investments are accelerating, autonomous driving technologies are improving, and competition among manufacturers is becoming more intense every day. Here are the latest developments shaping the automotive world:
Major Brands Are Becoming Software Companies
In the past, automakers competed mainly with engines and design. Today, software has become the center of competition.
Tesla continues improving user experience through over-the-air software updates. Other brands are following the same path.
Premium manufacturers such as BMW and Mercedes-Benz are expanding subscription-based digital services. Features like heated seats and advanced driving packages can now be activated through software.
This shift is making the automotive industry closer to the tech world than ever before.
Hydrogen Cars Are Back in the Spotlight
While electric vehicles continue growing, hydrogen technology is also gaining attention again.
