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That familiar “new car smell” you notice the moment you get into a vehicle… Is it a coincidence, or a deliberate design choice? For automobile manufacturers, scent is just as important as steering feel or engine sound.
👃 What Is “New Car Smell”?
The new car smell is a combination of volatile organic compounds released from seat upholstery, plastic components, adhesives, and leather surfaces. Today, however, this smell is:
Measured in laboratory conditions
Adjusted to meet health standards
Carefully optimized
In other words, it is now a controlled experience.
🧪 Brand-Specific Scent Identity
Some premium car brands work with professional scent designers, much like perfume houses. Their goals are:
Creating a brand-specific memory
Building a sense of quality and trust
Ensuring long-term comfort without irritation
