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Between 2025 and 2026, the automotive industry is being reshaped not only by technology but also by economic conditions, geopolitical developments, and changing consumer behavior. Automakers are shifting their focus from “who is the most innovative” to “who is the most sustainable and affordable.”
📉 Slower EV Demand and Strategy Adjustments
Although electric vehicles continue to grow, demand in Europe and the US has been slower than expected due to high prices, insufficient charging infrastructure, and economic uncertainty.
As a result, many manufacturers are revising their EV strategies and extending investments in hybrid and internal combustion vehicles.
👉 Outcome: A multi-powertrain transition period instead of a fully electric future.
💰 Affordable Models Take Priority
Rising interest rates and living costs have made consumers more price-sensitive. Manufacturers now focus on:
